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Rebranding IPIDI TV with Kwesé Now

Our challenge

How to achieve a rapid launch in the African market?

Part of the Econet group, Kwesé Now is a white labeled multiscreen OTT and IPTV platform of Liquid Telecom, the leading independent data, voice and IP provider in eastern, central and southern Africa.

Meaning “everywhere” and “anywhere”, our challenge was to put in place a strong platform, allowing Kwesé Now to offer exclusive sports and entertainment content to its users. With a prediction of 1 billion mobile broadband subscriptions by 2020 for Africa, there was no time to loose for Kwesé Now that needed a working solution within a very short time-to-market.

Our solution

Tucano - A complete CMS/CRM platform

Making use of the full potential of the Tucano CMS/CRM modules, Kwesé was able to manage completely the content provided to its users. Integrating the VOD content of multiple external partners, the Tucano product granted Kwesé with the possibility to configure personalized catalogs and VOD packs, and this for each of the desired channels (TV, computers, smartphones, etc.) and re-sell Kwesé Now offer for OTT customers as well as the current fiber Liquid Telecom customers.

Statistics

Result

Thanks to the flexible architecture of Tucano, fiber Liquid Telecom was already able, in a short time frame, to launch its IPIDI solution in two countries: Kenya and Zambia. The goal of Kwesé is now to build up on this success and to expand its services in Africa in order to become the undisputed leader on the African TV market.

Statistics
18
Kwesé Now Countries rollout in 2016
60%
Of all mobile data traffic will come from video by 2020
1
Mobile broadband subscriptions by 2020 in Africa
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